Books

Commercialising Innovation
by John O'Hara

This book was written specifically for New Zealand-based technology companies. Full of practical advice on sales, marketing, exporting and general business issues, it's a how-to-guide for successfully commercialising new products. Topics include:

• Crossing The Chasm
• Mentors & Directors
• Making Sales
• Unsolicited RFPs
• Your Competitor Might Be Your Customer
• Pricing Strategies
• Negotiating
• Raising Capital and Financial Red Flags

Plus a Business Plan template, Prospect Qualification Checklist, and Go to Market Checklist.

Published with Software New Zealand's support and sponsorship from New Zealand Trade and Enterprise.

Cost: $39.95 inc GST
Order: email info@nzsa.org.nz